JFK: The Negotiator

The greatest achievement of John F. Kennedy’s presidency was resolving the Cuban Missile Crisis in the fall of 1962.

Agreement wasn’t a foregone conclusion. Kennedy himself calculated that the chance of a nuclear catastrophe were at least one in three, maybe higher. But he had learned a lot about negotiating from his failed summit talk with Soviet Premier Nikita Khrushchev a year earlier in Vienna. Those lessons still apply today. And they apply to everyday transactions.